All in the Head

All in the Head is, I'd say the most dangerous capability that top management possesses in an organization as it robs the organizations from the right of its own content creation. While such a top management does provide some head start and initial gain, in long run, absence of content becomes bottleneck for scaling up.

In some sense organizations must insist to include content creation as an essential part of senior management's role and it must be mandated that they do lot of it during their early days in organization rather than later. Such content can be in form of operating procedures, role clarities, case studies, frequently encountered situations, training content etc. All the content may not be in form of written material only, creative managers would use both audio as well as as video content in good measure to create an effective communication capability.

There is no better way to optimize senior management presence in organization than in ensuring that they create high quality content for organization. That also ensures that even if they leave, they leave behind some part of their capability forever.